ABSTRACT
This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interruptive GSM SMS adverts is disturbing; due to the unending SMS adverts. The results of the research revealed that the perception of GSM users is that of annoyance, irritating invasion of privacy. The research recommends that GSM service provider should understand the perception and attitude of the customers before sending interruptive SMS advert. Nigeria communication Commission (NCC) should regulate the number of SMS advert which each service provider can send in a day. Service providers should send important SMS advert that is most needed by the customers. The SMS advert should be simple and easy.
ABSTRACT
This study was carried out to examine males involvement towards the prevention of mother to ch...
ABSTRACT
There are so many contractors that are not technically and managerially competent. This makes procurement and contractor selecti...
BACKGROUND OF THE STUDY
In order to make economic decisions, all corporate organizations require infor...
ABSTRACT
The study is titled “Assessment of school mapping on allocation of school facilities in secondary schools in Kaduna State,...
Background to the Study
The attainment of corporate objectives is a function of the prudent use of committed economic r...
ABSTRACT
The research work titled an assessment of public relations strategies in the Nigerian financia...
BACKGROUND TO THE STUDY
Insurance is a provision of a system of compensation for loss, damage, sickness, death and other...
INTRODUCTION
The obese (ob) gene is responsible for the production of the 167-amino-acid protein known as leptin, which...
Background of the study
There is a general saying that “there is no smoke without fire,” th...
STATEMENT OF THE PROBLEM
The secretary no doubt occupies a very important position in an organization and her ina...